🇫🇷 Samaritaine’s "Paris m'emballe": An Invitation to Embrace the Magic of Wrapping and Unwrapping

Samaritaine’s "Paris m’emballe" (Paris Wraps Me Up) is an invitation to every traveler. It beckons us to slow down and truly feel the weight of what is "wrapped" and the lightness of what is "unfolded." Amidst the splendor and buzz of the festive season, it encourages us to find our own moment—to be illuminated by surprise and gently embraced by art.

This winter, if you're looking for the most Instagrammable, art-filled destination in Paris, look no further than Samaritaine!

This magnificent department store, a living witness to Parisian history, has chosen "Paris m’emballe" as its Christmas theme. Cleverly playing on the act of "wrapping," the theme perfectly blends gifting, surprise, and art, delivering a sensory feast steeped in ritual.

A luminous ribbon begins its journey on Samaritaine's façade, gracefully gliding into the exquisite display windows, sweeping through the iconic central grand staircase, and extending into every corner of the store. The entire space feels meticulously packaged, waiting for visitors to personally unwrap the experience.

🎨 Featured Artist: Elsa Tomkowiak — A Joyful Burst of Color

Under the "Paris m’emballe" Christmas theme, Samaritaine has commissioned artist Elsa Tomkowiak to create a vibrant, immersive festive installation throughout the store.

Elsa uses architectural and industrial materials, re-coloring and transforming them into dynamic, multi-sensory scenes of colorful ribbons that are both walkable and touchable. Believing in the power of color to influence emotions and ignite feelings, she aims for the audience to rediscover a childlike sense of wonder and joy, reignited by color, light, and movement.

🧥 Fashion's Continuity and Renewal: CELINE and Moncler

CELINE Exclusive Pop-Up (Basement Level -1)

Don't miss the latest collection from the brand's new creative director. The designs emphasize refined silhouettes and practicality, perfect for everyday wear. It’s a must-see for those seeking the newest trends.

MONCLER Exclusive Pop-Up (Ground Floor 0)

The absolute pinnacle of luxury outerwear! Beyond their classic pieces, Moncler has prepared two exclusive items just for Samaritaine. If you want to stay warm and fashionable, make a beeline for this spot.

👟 Keep Your Feet Warm: Three Iconic Footwear Brands

Searching for the perfect winter boots? Samaritaine brings together three distinct yet classic footwear brands:

• Birkenstock: Beyond their iconic sandals, they are offering minimalist ankle boots and loafers this season.
• Moon Boot: Featuring their signature snow boots and mules in a variety of colors, all maintaining their soft padding.
• UGG: The legendary boots are here to offer a comfortable and warm experience.

🍰 World’s Best Pastry Chef: NINA METAYER's Winter Culinary Journey

The winner of the 2024 World's Best Pastry Chef award, Nina Métayer, brings her extraordinary skill to Samaritaine. Her Destination Series—including cakes, cookies, brownies, and exquisite chocolates—will take you on an unforgettable winter journey of delicate flavors. Treat yourself to a small cake and a moment of rest—it's absolutely worth the price! And a chocolate shop shaped like a train compartment? How can you resist?

🍰 Other Culinary Delights: A Feast for the Parisian Palate

• Pierre Hermé Christmas Collection (Rivoli Building, Ground Floor 0): The Macaron Master's Christmas theme this year is Abysses, inspired by the deep sea! He infuses the poetry of corals and sea anemones into his desserts, creating a collection that is both dreamy and delicious.
• GROOT La tourte French Pie Pop-Up (Rivoli Building, First Floor 1): The winner of the 2023 French reality show Top Chef is opening a pop-up! They've reinterpreted the classic French savory pie (La tourte) into modern street food. A perfect, easy-to-eat option for savory lovers while shopping.

💐 Samaritaine’s Fragrance World: The Temple of Niche Perfumes

On the basement floor (-1), the Maison de Parfums (House of Perfumes) is a paradise for niche fragrance enthusiasts. It gathers a curated selection of both classic and emerging perfume houses, with special recommendations including Memo, Ormaie, MatiEre Premiere, and Creed. Various fragrance events will be held throughout the festive season, ensuring your winter is wrapped in beautiful scents.